Friday, December 27, 2019

Charles-Edouard Jeanneret Le Corbusier - 865 Words

His career spanned over five decades, beginning in 1907 working for Auguste Perret, the French architect who pioneered the use of reinforced concrete. He then studied architecture for a year in Vienna before working for Peter Behrnes between 1910-1911, the renowned German advocate for ‘industrial design’. It is believed it was here he met Ludwig Miles van der Rohe and Walter Gropius, the founder and developers of the Bauhaus School of Design. Behrens admired Corbusier’s ethic of mass production and function over style. During World War I, (1914 – 1918) Le Corbusier returned home to teach in his old school. He used this time to work on new theoretical architectural studies. Bringing both of his early influences from his travels together, Le Corbusier designed the ‘Dom-ino House’ 1914-1915 (a combination of the words domicile and innovation). His model proposed an open floor plan detailing concrete slabs supported by a minimal number of thin, reinforced concrete pillars around the edges with a stairway providing  ¬access to each level. This house was intended for mass production, but was also flexible: none of the walls were load-bearing and so the interior could be re-arranged to the occupant’s specifications. This became the foundation for most of Le Corbusier’s work; instead of building horizontally, he built vertically. It could house more residents, and lower the impact on natural areas. It is easy to believe that this idea of ‘open plan living’ has been revolutionary.Show MoreRelatedLa Roche House, By Le Corusier And Pierre Jeanneret2143 Words   |  9 Pagesconstructed from 1923 to 1925 by Le Corusier and Pierre Jeanneret. The originality lies in the linkage of two separate spaces, both operating different activities : an art gallery and private apartment of the householder and painting collector, Raoul Le Rouche. The La Roche House occupies the end of the Docteur Blanche cul-de-sac in Paris s 16th arrondissement, a neighborhood under development at the time. The use of new construction materials allowed Le Corbusier to put into practice here what heRead MoreLe Corbusier s Influence On The Modern Era789 Words   |  4 Pagesâ€Å"Architecture or Revolution,† in Le Corbusier belief the only way to avoid class-based revolution is industrialized architecture (Quirk, 2012). Le Corbusier (Charles Édouard Jeanneret) was born in an artistic family in 1877 in a small village in the Swiss. His mother was a pianist and his father was a designer of watch dials. He learned piano and father’s trade, however the man brought him to architecture was his teacher in La Chaaux-de-Fund. When he was thirteen, his teacher, L’Eplatenier, who openedRead MoreBiography Of Charles Edouard Jeanneret, The French Architect, Designer And Writer1748 Words   |  7 Pages Le Corbusier Student: Siena Geddes, 7693990 Class: 20th Century Design Lecturer: Manfred Huber Date: 1st September 2014 Word Count: 1921â€Æ' Charles-Édouard Jeanneret-Gris, better known as Le Corbusier, was a Swiss-French architect, designer, painter, urban planner and writer, active predominately in France, during the first half of the 20th century. Today, he is widely regarded to have been the most immensely influential architect, in terms of town planning and the architectural surroundingsRead More Le Corbusier Essay2772 Words   |  12 PagesLe Corbusier Charles-Edouard Jeanneret is an internationally known influential Swiss architect and city planner, whose designs combine the functionalism of the modern movement with a bold, sculptural expressionism. He belonged to the first generation of the so-called International school of architecture and was their most able propagandist in his numerous writings. In his architecture he joined the functionalist aspirations of his generation with a strong sense of expressionism. He was the firstRead MoreLe Corbusier s View Of Architecture Or Revolution?1572 Words   |  7 Pagesâ€Å"Architecture or Revolution?† in Le Corbusier’s belief was the only way to avoid class-based revolution in industrialized architecture (Quirk, 2012). Le Corbusier, born Charles Édouard Jeanneret, was born into an artistic family in 1877 in a small village in Switzerland. His mother was a pianist and his father was a designer of watch dials. Even though he learned piano and father’s trade he g ot interested in the architecture when he was 13 years old. He learned from L’Eplatenier, a teacher in LaRead More Le Corbusier Essay1559 Words   |  7 PagesLe Corbusier Architecture is the design of individual building and garden projects that make the realm of the voids visible, memorable and ultimately, useful. Crucial to the making of any city is the clear distinction of such projects by scale and character. Firstly, the definition of buildings and landscape that builds an urban collective form, a fabric. And secondly, civic and community buildings and gardens, physically distinguishable by their institutional purpose. Architecture and UrbanismRead MoreLe Corbusier s Theory Of Architecture Or Revolution?1643 Words   |  7 Pagesfeelings. Sign designed in branches and vines: Just like making wreath from forest vines, we had made signs from branch and vines of forests. â€Å"Architecture or Revolution?† in Le Corbusier’s belief was the only way to avoid class-based revolution in industrialized architecture (Quirk, 2012). Le Corbusier, born Charles Édouard Jeanneret, was born into an artistic family in 1877 in a small village in Switzerland. His mother was a pianist and his father was a designer of watch dials. Even though he learnedRead MoreUnitÃÆ' © DHabitation, Marseille, France by Le Corbusier.1434 Words   |  6 PagesUnità © dHabitation, Marseille, France by Le Corbusier. Subject – History. By - Kalyani Kharade. Date- /01/2013 Abstract: The report gives a brief overview about the housing project by Le Corbusier. Unità © dHabitation designed by Le Corbusier introduced the concept of â€Å" vertical garden city†Read MoreThe Photographic Representation Of One Building1549 Words   |  7 PagesMany famous architects have had their architecture promoted using photographs carefully constructed by a favourite photographer of theirs. Le Corbusier had Lucien Hervà ©. The well-known American photographer, Julius Shulman produced iconic photography of the Stahl house or Case Study House #22 by Pierre Koenig. Choose Le Corbusier, Koenig or another famous modern architect (It need not be an architect mentioned in the lecture course) and their photographer. Explain how they met, the architect’s philosophyRead MoreBiography Of Charles Edouard Jeanneret Gris1489 Words   |  6 Pagesin his field alongside him. Charles-Édouard Jeanneret-Gris was the target of global frustration, for his enlightened views on a new age of architecture were not ones that the early 20th century was willing to embrace. However, there were several voices that spanned from the decades of his life to the present day today, who uncovered the man, the artist, the human being underneath the pseudonym of ‘Le Corbuiser’. Evidently, the voices that uncovered the workings of Le Corbuiser chose not to portray

Wednesday, December 18, 2019

The African World-view in Soyinkas Death and the Kings...

The African world-view in Soyinkas Death and the Kings Horsemannbsp;nbsp;nbsp; In his play, Death and the Kings Horseman, Wole Soyinka uses certain literary forms and devices to intermix Yoruba culture and a predominantly European dramatic form to create a play easily understood by the audience, but that allows the introduction of a foreign influence. These devices include the use of a songlike quality in dialogue and the telling of stories, the use of personification and metaphor to give an exotic quality to the play, and the use of certain elements to provide the reader with a sense of the mystic traditions that are Africa. These Yoruban elements are best explained by the character Jane with You talk! Your people with your†¦show more content†¦Elesin: (Executes a brief, half-taunting dance . . . as he chants the story of the Not-I bird, his voice changing dexterously to mimic his characters . . . ) Death came calling. Who does not know his rasp of reeds? nbsp; A twilight whisper in the leaves before The great araba falls? Did you hear it? Not I! Swears the farmer. He snaps His fingers round his head, abandons A hard-worn harvest and begins A rapid dialogue with his legs. (1158) Soyinka uses personification and metaphor to lend an exotic, poetic quality to the play. In this excerpt from page 1159, Elesin personifies envy, symbolizing its attacking quality, uses houseposts as a metaphor to symbolize the building of trust, and termites as a metaphor to symbolize the way in which time eats at all things. Elesin also uses the twilight hour, or the coming of the end of the day, to symbolize the approaching of the end of his life, and bats and rodents as symbols of things that might tarnish the honor given him because of his duty to his king and the trust built with his king. Line 213 begins: Elesin: The world was mine. Our joint hands Raised houseposts of trust that withstood The siege of envy and the termites of time. But the twilight hour brings bats and rodents-- Should I yield them cause to foul the rafters? (1159) Soyinka uses mystic elements to provide the reader with a sense of the Africa of tradition. The religious traditions of Africa are rifeShow MoreRelatedA Dance of the Forest4738 Words   |  19 Pagesof Existence: Myths and Rituals in Wole Soyinka’s Theatre Rosa Figueiredo, Polytecnic of Guarda, Portugal Abstract: The citation for Soyinka’s 1986 Nobel prize for literature reads: â€Å"Who in a wide cultural perspective and with poetic overtones, fashions the drama of existence†. The â€Å"wide cultural perspective† mentioned refers to the fact that Soyinka’s writings, especially the dramas for which he is best known, are at once deeply rooted in traditional African expressive and performance forms likeRead More Conrads Heart of Darkness and the Dehumanization of Africans2989 Words   |  12 PagesHeart of Darkness and the Dehumanization of Africans      Ã‚  Ã‚   The Western world, generally speaking, is not kind to Africa and its native inhabitants. We acknowledge Africas existence, but we do not want to see or understand anything about it beyond the obvious: overt things that are open to criticism like Apartheid (a European invention). The occasional praiseworthy entity is given momentary applause, but felicitations are short-lived and quickly forgotten. These statements refer just to politics

Tuesday, December 10, 2019

Sirius Satellite Radio Marketing Plan Essay Example For Students

Sirius Satellite Radio Marketing Plan Essay Sirius Satellite Radio, Inc. SITUATION ANALYSISCOMPANY BACKGROUNDSIRIUS Satellite Radio was incorporated on May 17, 1990 as Satellite CD Radio Inc. On November 18th 1999 the company changed their name to SIRIUS Satellite Radio Inc, which is the name under which the FCC license to distribute satellite radio was given to. SIRIUS Satellite radio currently offers over 100 of music, news, sports, talk, entertainment, traffic, weather, and childrens programming to subscribers throughout the United States. Their primary source of revenue is through subscription fees, with most of their customers subscribing to SIRIUS Satellite Radio on either a monthly or a yearly basis. They also derive revenue from activation fees, advertising sales on non-music channels and the direct sale of SIRIUS radios, which are currently sold in over 6,500 retail locations around the nation. As of December 31, 2004, SIRIUS has had over 1.2 million subscribers and 375 employees. MARKETSThe overall market for Sirius is any consumer that listens to the radio. The target market that Sirius is aiming for is the 100 million automobiles currently on the road today. Sirius only has to gain a small portion of this market to become a profitable company. COMPETITIONSirius faces competition for both listeners and advertising dollars. In addition to pre-recorded entertainment purchased or paying in cars, homes and using portable players, Sirius competes most directly with the following providers of radio or other audio services:XM Radio. Siriuss direct competitor in satellite radio service is XM Radio, the only other FCC licensee for satellite radio service in the United States. XM Radio broadcasts certain programming that we do not offer. XM Radio service is also offered as an option on various car model brands, certain of which do not also offer SIRIUS radios. Traditional AM/FM Radio. Siriuss competition also includes traditional AM/FM radio. Unlike SIRIUS radio, traditional AM/FM radio has had a well established market for its services for many years and generally offers free broadcast reception paid for by commercial advertising rather than by a subscription fee. Also, many radio stations offer information programming of a local na ture, such as local news and sports, which Sirius does not offer as effectively as local radio. Some radio stations also have begun reducing the number of commercials per hour, expanding the range of music played on the air and experimenting with new formats in order to compete more directly with satellite radio services. Internet Radio and Downloading Devices. Internet radio broadcasts have no geographic limitations and can provide listeners with radio programming from around the country and the world. Although Sirius believes that the current sound quality of Internet radio is below standard and may vary depending on factors that can distort or interrupt the broadcast, such as network traffic, Sirius expects that improvements from higher bandwidths, faster modems and wider programming selections may make Internet radio a more significant competitor in the future. Direct Broadcast Satellite and Cable Audio. A number of companies provide specialized audio services through either dir ect broadcast satellite or cable audio systems. These services are targeted to fixed locations, mostly in-home. The radio service offered by direct broadcast satellite and cable audio is often included as part of a package of digital services with video service, and video customers therefore generally do not pay an additional monthly charge for the audio service. PRODUCTSSiriuss music channels offer nearly every genre in music from heavy metal and hip-hop to country, dance, jazz, Latin and classical. Each of their 65 music channels is programmed and hosted by a team of experts in their field, including musical performers and other unique personalities. Siriuss programming is dynamic, fluid and changes from time to time. In addition to their music channels, Sirius currently offers over 55 channels of news, sports, talk, entertainment, traffic and weather programming, most of which includes commercial advertising. Sirius continuously evaluates their news, sports, talk, entertainment, traffic and weather programming, and regularly implements changes designed to improve and enhance their service. Live play-by-play sports is an important part of Their programming strategy. Sirius is the Official Satellite Radio Partner of the NFL, with exclusive rights to use the NFL shield logo and collective NFL team trademarks. CHANNELSSiriuss primary emphasis is on the retail channel, specifically electronics, car and home audio, specialty, and department stores. The company sells plug-n-play receivers which are portable units that have the capability of being used in a house, car, boat, pretty much anywhere you have access to a base unit for it whether it be an FM modulated in car base or a home stereo unit base or even a standalone boom box. Sirius also sells standalone home audio receivers and in dash car receivers. Disability in The Workplace EssayObsolete Service: Both the satellite industry and the audio entertainment industry are characterized by rapid technological changes and frequent new product innovation. If SIRIUS is unable to evolve with these changes in a way that customers require and expect, the business could very well fail. Satellite radio is a very new service. Who knows how long it will be the latest in audio technology, and how long customers demand it before the next best thing comes on the market?Mission and ObjectivesSirius is changing the way America listens to music, sports, news, and entertainment. Sirius wants to provide quality, premium entertainment to everyone. MARKETING OBJECTIVESTo increase the number of outlet where Sirius is being sold by 50% over the next 2 years. To introduce a new product, streaming video, through its satellite radio service within the next 12 months. To gain approval to and begin to sell Sirius satellite radio in Canada under the Brand name Sirius Canada. SALES OBJECTIVESTo increase total number of subscribers to 15 million by 2010. To maintain sales growth over the next year regardless of the world economy. To reach the breakeven point and begin to make a profit. TARGET MARKETS AND POSITIONINGSirius is using a target market strategy to focus on selected consumer and auto maker segments. Sirius has segmented the consumer market based on lifestyle, hobbies, interests, and beliefs. Consumer Segments. Sirius is marketing to everyone. Sirius has gained exclusive contracts with most major sporting organizations. Sirius also has the only national gay and lesbian talk channel available on radio. To top it all off Sirius offers a music selection that anyone would enjoy and in 2006 will have the top radio entertainer joining their lineup, shock jock Howard Stern. Organizational Segments. To reach targeted consumers Sirius uses retail outlets across the country and has contracts with many major auto manufacturers to factory install Sirius into new autos. Siriuss plans to get maximum exposure through this segment increasing brand awareness and subscriber numbers. PRODUCT STRATEGIESSirius has realized that not all consumers are alike there for they offer a diverse selection of receivers. Currently there are four different types of SIRIUS radios: Plug and Play Radios, FM Modulated Radios, Three Band Radios and Home and commercial units. The radios are manufactured by several well known names including Kenwood, JVC, Clarion, Audiovox and the Brix Streamer (for Trucks). At the moment, SIRIUS radios can be bought at RadioShack and through EchoStars Dish Network. From 2004 onward, the radios will be available at more than 20,000 retail locations nationwide in order to offer maximum exposure. PRICING STRATEGIESSirius offers pricing structures for everyone. Sirius offers monthly service plans at a flat rate of 12.95 per month and cheaper rates on additional receivers on the same account. Also Sirius offers cheaper rates for a 1 year subscription and on a lifetime of the receiver. CONTROLSSirius will use several tools to evaluate and control activities implemented under this marketing plan. First Sirius will use monthly trend analyses to examine sales by channel, type of reseller, and by geographical area. This information will be used to make changes in advertising revenue where needed. Second, Sirius will use consumer feedback as a means of quality control. Customer feedback will be monitored for any potential problem areas, If any are discovered this information will be used for future changes. Third, Sirius will conduct a marketing audit in midyear and again at years end to evaluate the effectiveness and efficiency of the marketing programs. In this way, Sirius will be able to pinpoint areas for improvement and prepare a contingency plan for emerging problems.

Tuesday, December 3, 2019

New Ordering System for Girl Scout Cookies

Before the implementation of a new ordering system, Girl Scout Cookies faced several challenges. In particular, they had to cope with an excessive amount of paperwork (Laudon Laudon, 2007). For example, the employees had to mark their sales on individual order cards that were later transferred to the troop leaders. In turn, these cards had to be delivered to local headquarters and only then these data had to be provided to manufacturers.Advertising We will write a custom case study sample on New Ordering System for Girl Scout Cookies specifically for you for only $16.05 $11/page Learn More Thus, one can say that this process was very time-consuming. Moreover, it involved a great number of steps. Furthermore, such an approach did have any safeguards against the individual mistakes of workers. For instance, one can mention calculation errors (Laudon Laudon, 2007). Thus, the new ordering system had to address these problems; otherwise the performance of t he company could decline. In order to respond to these issues the management of Girl Scout Cookies adopted a computerized system called QuickBase. It is a Web-based software solution that is specifically designed for the needs of small businesses. This program enables companies to create various database applications that are used to transfer various kinds of data between different departments. The main advantage of this solution is that it is very inexpensive and user-friendly (Laudon Laudon, 2007). It should be noted that other many businesses pay attention to user-friendliness of software solutions, because they do want to spend money on the training of employees (Vaman, 2007, p. 95). These examples indicate that management should pay attention to the skills of their workers and their needs. Overall, the adoption of this system brought several changes to the company. First of all, it reduced the time that company needed to processes each of its orders placed by the clients. As s oon as they received a request from the customer, they could start working on the order almost immediately. Moreover, computerized order tracking system enabled the company to reduce the calculation errors of the employees by more 90 percent (Laudon Laudon, 2007). Finally, the adoption of this software helped them develop shipment schedules (Laudon Laudon, 2007). Thus, one can argue that the new system greatly increased the efficiency of the company. This is the main benefit brought by the new system. This case illustrates several challenges faced by businesses, especially when they want to implement new software solutions. First of all, the development of an ordering system is a time-consuming and expensive process. Therefore, not every organization can afford such a solution and the management should determine which application best suits the interests of a company.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, companies should remember that their workers may not necessarily know how to use new programs. So, companies should choose such applications that offer a good ratio of efficiency and user-friendliness. This is another issue that should be overlooked. Nevertheless, the case of Girl Scout Cookies shows that these challenges can be overcome. On the whole, businesses are greatly dependent on their ability to incorporate new technologies. These tools are essential for remaining competitive and satisfying the needs of the clients. Businesses should be able to identify their needs and understand the expectations of customers. Only in this way, companies can better implement information technologies. The case of Girl Scout Cookies shows how small businesses can improve their performance. Reference List Laudon, K. Laudon J. (2007). Essentials of business information systems. Philadelphia: Pennsylvania State University. Vaman, J. (2007). ERP in Practice: ERP Strategies for Steering Organizational  Competence and Competitive Advantage. New York: Tata McGraw-Hill Education. This case study on New Ordering System for Girl Scout Cookies was written and submitted by user Lia Jordan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.